Attending Job Interview!

Speaking | English & Chinese scripts are provided below and you can understand the content easier.

https://youtube.com/@UpgradeEnglish

Hi Eva, please take a seat.

Thanks. Nice to meet you.

I’m Charles. Would you like to have a glass of water?

I’m good. Thank you.

Thanks for attending the interview today. I’m the Human Resources Manager. We received your application for the post of Sales and Marketing Manager. How did you hear about this position?

I followed news of your company for a while and I’m very interested in the role based on the job description.

Good. Would you please briefly introduce yourself?

Sure. I’ve worked at First Insurance Company for three years. I’m currently the Assistant Marketing Manager for life insurance products. I support my direct manager to plan for marketing, pricing and promotion strategy for insurance products.

To build a successful strategy, I perform regular research on competitors so that the best practice covering both market and consumer trend can be achieved. For launching marketing campaigns, I’m involved in drafting the details of campaigns and collaborating with internal and external parties for implementation.

Internal parties include Legal and Compliance teams for reviewing terms and conditions of programs and Corporate Communication team for providing professional customer-facing content. For those external parties, they are designer houses providing design of promotional webpages and banners.

After the promotion, I evaluate each campaign’s performance and try to propose insights for my manager as learning points for the programs launch in the future.

Would you please describe the procedure of launching a marketing program?

Yes. When there is a new product launch, I’ll have meeting with product team for understanding the key features and benefits towards customers.

Next, I join with my team members to have brainstorm session in proposing several options of marketing activities. After reviewing the pros and cons of different suggestion, I’ll base on the agreed approach to draft the detailed marketing plan with estimated budget and expected target for management approval.

Once the plan and budget are approved, I’ll prepare proposal and present the details of overall arrangement to the product team. For example, the logistics, attractiveness, offer and duration of program. After finetuning the proposal, I’ll seek for comment from Legal and Compliance teams for ensuring that the program message and content are both clear with terms and conditions protected.

Finally, I’ll consult Corporate Communication team for ensuring that the customer-facing content is presented to the public from professional perspective. Once the content is approved, I’ll brief advertising agency to design and build the promotional webpages and banners for different social media platforms.

Once design of those pages is approved internally and online marketing event is tested satisfactorily, the program can finally be launched. Last but not the least, after the launch, review of performance is required for measuring the result if the target can be met. Collection of feedback from customers is also important so that I can understand how and why the performance of the next program can be improved. As a whole, I manage the whole process from end to end.

What is your achievement at the current employer?

Well, last year, I was nominated as the Outstanding Employee of my department. It reflected that my contribution to the company was recognized for different areas including launching flagship project according to schedule and providing best support to the management. I’m grateful for getting the personal award.

For flagship project, I launched a digital platform for health and insurance. Customers can easily apply for different types of insurance products through a streamlined digital flow. The total number of applications was doubled when compared with the same period in the previous year.

Before joining First Insurance, you worked at another insurance company. Can you illustrate the job duty as well?

Yes. I worked as a Product Development Executive and assisted in managing and monitoring product development process for over two years.

For delivering a new product, I was involved in the whole development lifecycle including product design, testing and sales support. For product design, I supported my manager to perform benchmarking and proposed if there were any features that could outperform competitors. I also took part in testing for ensuring the product was made based on the requirement.

I reported progress, consolidated report and ensured satisfactory result before launching. In order to support the frontline colleagues with sufficient selling tool, I also prepared product training materials with pre-defined customers script for raising the successful rate of closing deals. In addition, I also collected feedback from sales channel and enhanced product feature if there were demanding business needs.

What do you know about us?

I got the news that your company had strategic alliance with a technology company that specialized in artificial intelligence recently. It shows good sign of development for customer driven insurance solution with intelligent design. Your company has invested resources in research and development so that better solution can be designed and offered to customers. 

You’ve over five years of product and marketing experience in insurance area. What do you think of the future trend of insurance industry?

I think there will be increasing number of innovative and new market entrants because of the demanding customer needs and use of new technologies.

Insurance companies should engage with customers for more personalized and innovative products by providing excellent customer experience. De-centralization will skip those banks as the middle men of distributing the products. To sustain a competitive edge, insurance company should put more focus on customer journey for securing the trust and loyalty of acquiring new customers.

What do you think your contribution to us?

Well. Based on my past experience, I’ve five years of relevant working experience in marketing, product development and project management in insurance industry. I am able to understand customer needs well and propose ways to build deeper relationships during the entire customer journey. I’ll provide insights on product strategy and devote myself to bringing successful launch of new products for your company.

Can you briefly introduce the undergraduate course at university?

Sure, I studied e-Commerce for my undergraduate degree at university. It provided me opportunity to acquire digital related knowledge covering latest e-business model, e-marketing, e-logistics and technology. Through fundamental principles and practical cases, I’m able to get inspired of new thinking and strategies and apply the knowledge in my work.

What’s your strength and weakness?

I think my strength is my willingness to support my teammates and boss as one team because having a strong team spirit can definitely solve different problems. For weakness, I think I’m quite a detail-oriented person. During brainstorming session, I may take longer time to think and ensure the logistics of the program is thoroughly considered without any customers confusion.

What’s the reason of leaving the current employer?

I’ve been working for traditional insurance companies for over five years. Digital transformation has already impacted customers choice nowadays and increasing adoption of technologies would be the key to success. Your company is using “insurtech” to improve efficiency, distribution and administration of process. I’ve a strong belief that it’s the future of growing business and want to be part of the team.

Why do we hire you?

I would like to contribute my past experience in product development and marketing areas for insurance industry. I’m able to manage projects independently with attentive to details. For liaising with different parties, I possess strong negotiation skills with cooperative manner.

Your company is a fast-growing company and requires candidate to help growing business sales aggressively. I’m confident that my knowledge and skill will help driving the business growth of your company. Moreover, I’m able to work under pressure with multi-tasks skills.

How’s your five-year plan?

After five years, I would like to accumulate relevant experience and to be the product expert of the insurance products and will specialize in product development and planning of insurtech area.

Can you describe your character?

I’m a kind, self-control and positive thinking person. During facing challenge, I’m able to take up the challenge and willing to solve the problem with patience and persistent manner.

How do you prioritize your work?

I usually prepare and maintain a to-do-list with deadline and importance every day. I would keep track of the status and follow the deadline required. For some of the tasks that are relatively important and concerned by the management, I’ll follow up those items at higher priority and keep close monitoring of the status.

How will you manage stress?

I sometimes feel stressful especially when the project is under the spotlight of the management and the timeline is extremely tight. However, I would try to step back and like to treat stress as motivation for achieving the goal. Although it’s not easy to handle it, I would try my best to keep positive mindset for overcoming the stress.

What’s your expected salary?

From what I know about the position, I think somewhere in the range of US$3,000 – US$4,000. It’s negotiable because career prospect is also my consideration.

When will you be available to report duty?

It’s one month notification period from my existing employer. I would try my best to arrange to report duty earlier after deducting my number of days from my entitled annual leave.

Any questions about the role?

May I know the team size and structure?

Marketing team has a team size of five. Sales and Marketing Manager reports to Senior Sales and Marketing Manager and there are two sub-ordinates supporting the Manager.

Do you have further questions?

No, it’s clearer now.

Great. That’s all for my questions today. Thanks for your time. We’re now in the screening process. We’ll contact you for second round of interview two weeks later.

Thanks for giving me opportunity in presenting my profile to you. I’ll wait for your notification later.

That’s good and thanks again.

Thank you.

WITH CHINESE SCRIPT

嗨伊娃，請坐。

謝謝，很高興見到您。

我是查爾斯，您須要一杯水嗎？

不用了，謝謝。

感謝您出席今天的面試，我是人力資源經理，我們收到了您對銷售和營銷經理職位的申請，您是如何得知這個職位的？

我關注了貴公司一段時間的消息，根據職位描述，我對這個職位很感興趣。

好的，請您簡單介紹一下您自己好嗎？

當然可以，我在第一保險公司工作了三年，我目前是人壽保險產品的助理營銷經理，我協助直屬經理規劃保險產品的營銷、定價和宣傳策略。

為了建立成功的策略，我定期對競爭對手進行調研，以便了解涵蓋市場和消費者趨勢的最佳情況。當開展推廣活動時，我負責起草活動細節並與內部和外部各方協作及執行活動。

內部各方包括負責審查項目條款和細規的法律和合規團隊，以及負責提供與客戶溝通的專業內容的企業傳訊團隊，而外部方面，他們包括設計公司，提供宣傳網頁和橫幅的設計。

晉升後，我負責評估每個活動的表現，並嘗試向我的經理提出詳細的見解，作為未來推出計劃的學習點。

您能描述一下啟動推廣計劃的過程嗎？

可以，當有新產品發佈時，我會與產品團隊會面，了解主要功能和對客戶的好處。

接下來，我和我的團隊成員一起進行集體研討會議，提出幾種營銷活動的選擇，在考慮不同建議的利弊後，我將根據共識後的方法起草詳細的推廣計劃，包括預算評估和預期目標，供管理層審批。

計劃和預算審批後，我將準備計劃書並將整體安排的細節提交給產品團隊，例如，項目的流程、吸引點、獎品和推廣期，當計劃書進行微調後，我將徵求法律和合規團隊的意見，以確保計劃訊息和內容清晰，條款和細則受到保護。

最後，我會諮詢企業傳訊團隊，確保客戶的溝通內容從專業角度呈現給公眾，內容獲審批後，我將與廣告公司介紹於不同的社交媒體平台設計和製作宣傳網頁和橫幅的想法。

當頁面的設計在內部獲得審批，在線營銷活動的測試亦滿意後，該活動最終可以啟動。最後但並非最不重要的一點是，在啟動後，需要檢視表現是否能達到目標，收集客戶的意見也很重要，這可了解下一個的活動表現如何及何以改善，整體上，我由開始至完結管理整個活動的流程。

您在現時僱主有什麼特別的成果的表現？

嗯，去年，我被提名為部門的優秀員工，這反映出我對公司的貢獻在不同領域得到了認可，包括按計劃啟動旗艦項目和為管理層提供最佳的支持，我很高興獲得個人的獎項。

對於旗艦項目，我推出了一個健康和保險的數碼平台，客戶可通過簡化的數碼流程輕鬆申請不同類型的保險產品，與去年同期相比，申請總數翻了一番。

在加入第一保險之前，您曾在另一家保險公司工作，能說明一下工作職責嗎？

可以，我曾擔任產品開發主任，協助管理和監控產品開發流程超過兩年。

為了交付新產品，我參與了整個開發週期，包括產品設計、測試和銷售支援，對於產品設計，我支援理進行同業對標，並提出是否有任何可以超越競爭對手的功能，我還參與了測試，以確保產品是根據要求開發的。

我報告進展情況，整合報告並確保在推出前取得令人滿意的結果，為了給前線同事提供足夠的銷售工具，我還準備與客戶溝通的對話作為產品培訓材料，以提高獲得成功交易的機會率，此外，如有強烈的業務需求，我還會收集銷售渠道的意見和優化產品的功能。

您對我們了解多少？

我最近得到消息，貴公司與一家專注於人工智能的科技公司達成戰略聯盟，這顯示具有智能設計的客戶主導保險解決方案發展的良好跡象，貴公司已投入資源進行研發，以便設計出更好的解決方案並提供給客戶。

您在保險領域擁有超過五年的產品和營銷經驗，您對保險業未來的發展趨勢如何？

我認為，由於強烈的客戶需求和新技術的使用，將會有越來越多的創新和新的市場參與者。

保險公司應通過提供卓越的客戶體驗來吸引客戶，以獲得更加個性化和創新的產品，去中心化將跳過那些作為分銷產品中間人的銀行，為了保持競爭優勢，保險公司應該更加關注客戶的購買流程，以確保獲得新客戶的信任和忠誠度。

您認為您對我們的貢獻是什麼？

好的，根據我過去的經驗，我在保險行業有五年的市場營銷、產品開發和項目管理相關工作經驗，我能夠清楚理解客戶的需求，並提出在整個客戶購買流程中建立更深層次關係的想法，我將提供有關產品策略的見解，並致力於為貴公司成功推出新產品。

能簡單介紹一下大學的本科課程嗎？

當然可以，我在大學攻讀電子商務專業，它讓我有機會獲得涵蓋最新電子商務模式、電子營銷、電子物流和技術的數碼相關知識，通過基本原理和實際案例，我能夠獲得新的思維和策略的啟發，並將所學知識應用到我的工作中。

您的優點和缺點是什麼？

我認為強項是願意支持我的隊友和老闆作為一個團隊，因為擁有強大的團隊精神絕對可以解決不同的問題，對於弱點，我認為我是一個非常注重細節的人，在集思廣益會議期間，我可能會花更長的時間思考，並確保在沒有任何客戶混淆的情況下徹底考慮活動的流程。

離開現時僱主的原因是什麼？

我在傳統保險公司工作了五年多，如今，數字化轉型已經影響了客戶的選擇，越來越多地採用科技將是成功的關鍵，貴公司正在使用「保險科技」來提高流程的效率、分銷及行政的程序，我堅信這是發展業務的未來，並希望成為團隊的一員。

我們為什麼僱用您？

我想貢獻我過去在保險業產品開發和營銷領域的經驗，我能夠獨立管理項目並關注細節，對於與各方聯絡，我具有很強的談判技巧和合作態度。

貴公司是一家快速發展的公司，需要求職者幫助積極提高業務銷售額，我相信我的知識和技能將有助於推動貴公司的業務增長，此外，我能夠在壓力下工作，並同時處理多項工作。

您的五年計劃如何？

五年後，我想累積相關經驗，成為保險產品的產品專家，專注於保險科技領域的產品開發和規劃。

您能描述一下您的性格嗎？

我是一個善良、能自我控制和具備積極思考的人，在面對挑戰時，我能夠接受挑戰並願意以耐心和堅持的方式解決問題。

您如何安排工作的優先排程？

我通常每天都會準備並維護一份有限期和重要性的待辦事項清單，我會追蹤狀態並按所須的限期，對於一些比較重要和管理層關注的工作，我會優先跟進，密切關注進展情況。

您將如何管理壓力？

有時我會感到壓力很大，尤其是當項目處於管理層的關注之下，並且時間非常緊迫，但是，我會嘗試退後一步，將壓力視為實現目標的動力，雖然處理起來並不容易，但我會盡力保持積極的心態來克服壓力。

您的期望薪水是多少？

根據我對職位的了解，我認為在3,000美元至4,000美元之間，這是可以商議的，因為職業前景也是我的考慮因素。

您什麼時候可以上班？

現時僱主的通知期是一個月，我會盡量安排在扣除我可享的年假天數後，早點上班。

對職責有任何疑問嗎？

我可以知道團隊規模和架構嗎？

營銷團隊的團隊規模為5人，銷售和市場經理向高級銷售和市場經理匯報，有兩個下屬支援經理。

您還有其他問題嗎？

沒有，現在更清楚了。

太好了，這就是我今天的問題，謝謝您的時間，我們現在正在篩選過程中，我們將在兩週後聯繫您進行第二輪面試。

感謝您給我機會向您介紹我的資料，稍後我會等你的通知。

很好，再次感謝。

謝謝。